Every brand offers a digital experience for a reason. But to achieve on your mission, raising awareness and attracting visitors through online media is critical. No visitors? Game over. Let’s dive into a business case using website visitor data to sas.com. Suppose that a manager asks: What did our web
Tag: Digital Attribution
As promised a couple of weeks ago, I am very happy to share Part 2 of a webcast series highlighting how SAS participates in the space of digital analytics for data-driven marketing with applications for personalization and attribution. Before launching the video, let me set some context for what you are
Broadly speaking, the holy grail of digital media measurement is to analyze the impact and business value of all company-generated marketing interactions across the complex customer journey. In this blog post, my goal is to take a transparent approach in discussing how data-driven marketers can progress past rules-based attribution methods, and make the business case for leveraging algorithmic applications.