Tag: customer insight

Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning
John Hawkins 0
Energy and electricity, market disruption and new dynamics

There is general agreement that the electricity and energy market is changing in a wide variety of ways. There is, however, less agreement on the likely effects of these changes. This makes it extremely hard for energy companies to know precisely where to target investment, but there are ways of

Advanced Analytics | Analytics | Customer Intelligence
Tomas Estlander 0
The What, Why and How of Customer Analytics and Marketing Analytics

Let’s talk analytics. Not in analytics in general, but rather Customer and Marketing Analytics. Both terms are, according to Google Trends, continuously trending upwards with a clear spike during the last months. Both terms are also increasingly present in our discussions with companies out there, regardless of industry. To get

Jonas Munk 0
Building customer profiles in the era of big data

Following my latest blogpost on the subject of executing omni-channel strategies, the first step is to obtain a greater overview and understanding of your customers. In recent years, the massive increase in data volumes and the variety of sources have completely changed the concept of customer profiles for most companies. From

Jonas Munk 0
A process for executing an omni-channel strategy

One of the central marketing concepts for most companies across industries in recent time is omni-channel marketing. The main idea is to ensure a consistent and comprehensive customer experience across all points of interactions, regardless of time, place and context. Appealing as the thought might be, most companies struggle with

Jonas Munk 0
Agile Marketing for increasing market dynamics

What would you do if you discovered that a completely new type of player entered your market with a ground-breaking approach? This is a situation that almost every industry faces at some point. To mention a couple of examples: The Nordic IT start-up Skype challenged telco’s bread-and-butter telephony together with

Jonas Munk 0
Marketing is embracing digitalization and analytics

I recently read a very interesting article from McKinsey: The seven habits of highly effective digital enterprises. One of the most interesting areas successful companies are focusing on is customer centricity.  It comes more and more into play as higher customer demands are pressuring traditional value chains. Marketers in several

Karina Fritze 0
Dit største aktiv kan blive din største svaghed

”Sanoma wants to become a truly consumer-centric and data-driven company.” Det var et af hovedbudskaberne fra Ulla Kruhse-Lehtonen, Vice President, Customer Insight and Analytics hos Sanoma, på SAS Executive Insight den 18. september i København. Det er samtidig baggrunden for virksomhedens big data-satsning. Sanoma er et større europæisk mediehus, som traditionelt

Cindy Etsell 0
5 questions to ask about customer loyalty

In a retail market where new customers are thin on the ground, keeping hold of existing ones becomes even more important for powering growth. But how do retailers and consumers view customer loyalty? And what is the most effective way to use the now ubiquitous loyalty card? Asking the right