We have a love/hate relationship with ads. Whether they’re on television, in our favorite publications, or online, we love them if they’re relevant and interesting, or get annoyed when they get in the way of [insert whatever we’re doing]. I have to admit: I rarely watch a television show in
Tag: Big Data MOPS Series
Admit it: If you’re like many marketers, when you read or hear about “big data privacy,” you’re ready to move onto the next topic or swipe to the next screen. Even though you know the discussion is important, you know it’s not fun, it’s sometimes creepy, and it’s not easy
Sometimes a life lesson smacks you right upside the head—and if you’re anything like me, it may take a day, a month, or even a year or ten before you “get it.” Fortunately, this particular life lesson hit home quickly, and has quietly reminded me of its truth over the
The big data privacy discussion is subtle, complex and complicated – and we each have a role to play. What’s yours going to be? It was 9:53 AM. Sarah was racing against the clock: she wanted to finish a long overdue email to a Canadian colleague before her team’s weekly
Today, we live in an always-on digital world. We work online. We socialize online. We shop online. We bank online. We support causes online. Not to mention, we drive on toll roads with our EZPasses, go to Disney World with our MagicBands, and check our personal stats with our Fitbits.
Who would you give your personal information to: your state’s new toll road system, an amusement park, neither, or both? At a Forrester event earlier this year, Melissa Parrish, a Forrester VP and research director, told the story about how her father (we’ll call him Bob), who lives in New Jersey,
What do the following companies have in common: Google, Facebook, Twitter, LinkedIn, Orbitz, Airbnb, Angie’s List, Match.com, OpenTable, and Uber? Here’s what I came up with: Presence. They’re all online; they have no brick-&-mortar presence. If their website or mobile app is unavailable, it’s as if they don’t exist. Primary
Dear Facebook, Last week, we reached our 7-year anniversary mark. Have we really been together that long?! Because, honestly, it feels like forever. I’m sorry we didn’t celebrate, but I really didn’t feel like it. Ever since you asked me for my home address a few months ago, my feelings
What do Ebay, Living Social and Adobe have in common? These companies, among countless others, have all experienced a significant data breach in the last year. While these breaches have cost millions of dollars to fix, they’ve also cost some executives their jobs. If you don’t think data security is
“Big Brother?! Ha! I’m not afraid of what the government knows about me. I’m more afraid of the internet and what it will expose about me. Heck, I’m even more afraid of people on the street with their smartphones who can take my picture without my permission and post it
Have you heard of About the Data? It’s a website that lets consumers see what personal data’s been collected and is being used to drive the online ads they see and offers they receive. It’s a free service provided by Acxiom, a supplier of marketing data for businesses. Yes, a data broker.
Big data – or whatever you prefer to call it – is a game changer for marketers and throughout the enterprise. And not to mince words: If you’re not using big data to improve your business – e.g., revenues, profits, operational efficiencies, decision making, etc. – then don’t do big