The term "analytics" is widely used now, and there are now many self proclaimed analytics professionals. Those who are mathematically challenged might be in awe of these experts, because they don't have the background to differentiate these folks from those who have a solid math/OR education. This is bad news for the mathematicians. In the past, they were members of an elite academic group. Now we have analytics experts, many of whom struggled through algebra in high school. These folks may not have ever heard of operations research, and often feel challenged when a OR person or mathematician offers to help solve a problem.