Catalyst Cafe--sharing a passion for the product

Well, if I were asked to name the most intriguing spot in the SAS Support and Demo Area, it would probably be The Catalyst Café sponsored by SAS R&D. This exciting new area at SAS Global Forum 2014 is aptly name:  a informal meeting place dedicated to jump-starting  ideas for how SAS can enhance your user experience with SAS software.

Talking to SAS users one-on-one and hearing your enthusiasm for the software is why SAS Global Forum is so very powerful for SAS employees. Here in the demo hall, you can see the “Potential of One, Power of All” in action—not only within the SAS user community but also among the SAS staff who develop, test and support the products you work with every day.

I snapped a couple photos for a little taste of the area--each station is a creative way to capture your feedback.

“Just Tell Us” Feedback Forum. SAS  is making your feedback more personal through videos. Do you have something you want to say to SAS developers about your product? If you’re still at the conference, come on down and chat with the folks in Catalyst Cafe!

User Experience V-Walls:  Throughout the conference, user experience specialists are asking for feedback on prototypes for icons, symbols and other interface design elements. You see the graphic element and pick what result you might see or task you might perform by selecting it.

Drawing Conclusions graphic wall: This 2013 addition to the demo areas is back by popular demand! Graphics divas Tammi Kay George and Lisa Morton will be gathering feedback visually on an eight-foot graphic wall. This time the topic is “What Does Quality Mean to You?”

And much more:  You can take a user feedback survey at one kiosk. Another walls asks you to share your favorite SAS tip or trick. Users could recharge electronics, try out applications on mobile devices, have a one-on-one conversation with Quality Assurance staff or just enjoy a cup of coffee.

What’s the plan? The videos will be edited and viewed by SAS development teams worldwide, and the graphic walls will be reassembled and displayed at various locations on the SAS campus. Why? The same reason attending SAS Global Forum is so powerful—there’s nothing like a conversation with a customer, nothing like hearing and seeing your feedback first-hand.

Catalyst Cafe--sharing a passion for the product was published on SAS Users.