Thanks Krystian and Becky

I had a great conversation with a SAS programmer on the way home on the plane; he had recently started working in a marketing group, after previously being part of an IT one. He said he realized during the presentation that this was entirely why his work was feeling unsatisfying. He was being given tasks to do - and invariably to redo once the business saw the results and realized that wasn't what they wanted. He said he was going to start asking WHY more often and recommend the solution rather than take orders.

I do hope he'll let me know how it goes!