SAS Global Forum 2015—the place to learn more about analytics


Ever wondered where to find analytics experts to get your countless questions answered or where to find qualified talent to grow your industry? The simple answer to these questions is just one event – SAS Global Forum 2015 in Dallas, TX April 26-29.

Every year, the SAS Global Users Group plans and sponsors SAS Global Forum where SAS’s cutting edge technology gets showcased along with dozens of workshops, presentations, demos and networking opportunities. This is also the place you can learn how industry giants are using hot technologies such as visual analytics, Hadoop, in-memory computing and more.

Now, supersized datasets with billions of rows are the norm rather than the exception. Equally important, the variety of data being analyzed – from numeric to text to audio to video – has grown tremendously. Where can you see cool applications using such diverse data for making better decisions? From beginner to expert, from academic to commercial – SAS Global Forum 2015 has something to offer every skill level and application.

Opportunities at the conference

Well, conference breakout sessions where industry experts, leading academics and SAS consultants share best practices are a good way to accomplish this. You get to hear case studies where experts identified and solved a business problem. If you are facing similar challenges, then taking this knowledge back to your organization and implementing it can help you make powerful decisions and provide growth opportunities.

Another excellent way to satisfy your analytics hunger is the SAS Support and Demo area. The key theme of demo area is “knowledge share”. From extracting, transforming and loading data to analyzing the data and examining the results to taking action on those results – you will experience it all. Different industries, including Education, Finance, Energy and Healthcare, share their experiences and solutions which can be a great way to solve one’s business questions.

Analytics is a team sport. And the way to build this team is by doing networking with like-minded, bright analysts across the globe – another key theme of SAS Global Forum. Sharing ideas, learning from others’ successful achievements will definitely improve your problem solving skills.

So, what are you waiting for? Go to the SAS Global Forum web site, get registered and make plans to attend the event in the big D!  As a bonus, for a limited time, you can enroll for 10% off last year’s early-bird registration rates for business and government, academia and students. That's 20% off the 2015 early-bird rate! Be sure to register on or before Sept. 2!

Special focus on students

If you are a student and yet to experience the endless capabilities of SAS, then I have some good news to share. SAS sponsors an initiative through which student can access various products of SAS software for free, including the SAS University Edition. In addition, SAS Analytics U delivers an online community and learning platform.

SAS Global Forum 2015 also offers great scholarship programs for students and faculty. They not only give you free registration and training when you  attend SAS Global Forum, they also lend extra weight to your resume. Not to mention that you will get a fancy tag on your name card to show off.

Here are some of the opportunities.  Deadlines vary so please visit the SAS Global Forum Scholarship Opportunities site for more information:

  • The Student Ambassador Program is designed to recognize student who are using SAS software to benefit their fields of study.  A select number of students earn this title and present their findings.
  • Faculty scholarships include conference registration fees and a pre-conference tutorial. You don’t have to present a paper to be eligible, but availability is limited so apply today!
  • Student scholarships are an excellent opportunity to develop your SAS skills, learn more about real-world applications of SAS and participate in other programs for SAS student users.  Scholarships provide conference registration fees and one pre-conference tutorial.

So whether you’re a working SAS professional, studying to be one or training others to fill the analytics skills gap, you’ll find plenty of reasons to attend SAS Global Forum 2015.

Editor’s Note: Dr. Goutam Chakraborty is a professor of Marketing at Oklahoma State University where he directs a very successful interdisciplinary data mining and analytics program in partnership with SAS that is available to both on-campus and distance learning students. For details about his program, visit the Analytics and Data Mining Certificate Programs, Spears School of Business at




About Author

Goutam Chakraborty

Professor, Oklahoma State University

Dr. Goutam Chakraborty has a B. Tech (Honors) in mechanical engineering from the Indian Institute of Technology, Kharagpur; a PGCGM from the Indian Institute of Management, Calcutta; and an MS in statistics and a PhD in marketing from the University of Iowa. He has held managerial positions with a subsidiary of Union Carbide, USA, and with a subsidiary of British American Tobacco, UK. He is a professor of marketing at Oklahoma State University, where he has taught business analytics, marketing analytics, data mining, advanced data mining, database marketing, new product development, advanced marketing research, web-business strategy, interactive marketing, and product management for more than 20 years. Goutam has presented numerous programs and workshops to executives, educators, and research professionals in the US, Europe, Asia, and the Middle East. He has won many teaching awards, including the SAS Distinguished Professor Award from SAS Institute, and he teaches the popular SAS Business Knowledge Series course, "Text Analytics and Sentiment Mining Using SAS."

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