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Lisanne Roskam 0
Blending creativity and discipline

The Premier Business Leadership Series (PBLS) was in full swing on day one with the astute and provocative keynote address, "Prosperity at Risk," by the prolific Michael E. Porter, an internationally known competitive strategist and professor at the Harvard Business School.  His tome On Competition is a resourceful compendium for the

Programming Tips
Lise Cragen 1
On the Roadshow again

Program update for 2013! The SAS Training Roadshow is back on tour. This year, we’re heading out to six rockin’ cities. We’d love to see you there. Cleveland - Portland - San Jose - Indianapolis ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ As I prepare for my stint on the SAS Programming "Roadshow," it occurs to

Learn SAS
Shelly Goodin 0
Analytics titles attract attention

Books are anything but boring in Las Vegas. Just ask Stacey Hamilton and Lisanne Roskam, who’ve spent the past two days in the SAS bookstore at Analytics 2012. Despite their hectic pace, I managed to track down a few conference highlights from Stacey (a developmental editor for SAS Press—and a runner) this

Larry LaRusso 2
Do you have a testing culture in your organization?

If you’re a marketing professional it doesn’t get much better than Andy Pulkstenis’ talk at Analytics 2012. Do You Know or Do You Think You Know: Creating a Testing Culture at State Farm documented the value of implementing experimental design into your marketing efforts. During the talk, Pulkstenis outlined the

Donna Lanningham 2
The OLAPCONTENTS procedure

In my recent work for updates and changes to the SAS 9.4 OLAP Server documentation, I documented a new OLAP Server procedure that can be extremely useful to our customers. The function has been available for internal use but will become available to customers in SAS 9.4. The OLAPCONTENTS procedure

Brooke Fortson 0
Inside Analytics 2012 - human capital analytics

Analytics 2012 is in full swing! I had the opportunity to interview Analytics 2012 presenter Gene Pease from Capital Analytics about the importance of human capital analytics and the tools for measuring it. If you're in Las Vegas, be sure to check out his presentation tomorrow, Tuesday, October 9 at

Catherine Truxillo 1
Top 4 recommendations when using segmentation

According to David Liebskind of GE Capital, segmentation tells you “What to do” and predictive modeling tells you “Whom to Target.” In his featured presentation “Using Segmentation and Predictive Analytics to Combat Attrition,” the Top Four Must-do’s and Don’t-do’s when using segmentation, paraphrased below for your enjoyment, are: You must

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