Brooke Fortson
Marketing Specialist

Hi, I’m Brooke Fortson. I’m a wife, mother and marketing guru who runs on coffee, Skittles and laughter. I graduated from NC State University in 2003 with a B.S. in Business Management and a concentration in Marketing. Before coming to SAS, I worked for a gourmet candy company, a newspaper publisher and a real estate boutique. I am now a marketing specialist in the SAS Americas Marketing and Support division, focusing on the promotion of data management and Hadoop. I’m lucky to have the opportunity to do what I love best, every day: communicate great ideas in fresh, unexpected ways. My favorite color is green, my best dance move is the Sprinkler and my happy song is “Boogie Shoes” by K.C. and the Sunshine Band. That’s my story.

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Going for gold using analytics

How do analytics and Olympic training go together? Olympic gold medalist, Greg Searle, explained how analytics has changed his approach to training in our one-on-one interview.   For more videos from the Analytics 2013 conference, check out our YouTube channel.

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Analytics 2013: How not to do data visualization

Analytics 2013 kicked off today in London and I had the opportunity to chat with economist and journalist, Tim Harford, right after his presentation on “How Not to Do Data Visualization.” Here’s the video from our conversation:   You can watch live streaming of the conference on SAS Professionals.

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Analyzing Super Bowl tweets with SAS

Imagine millions of people tweeting about an event as big as the Super Bowl. How do you make sense of all that data without spending months reading them all? Mary Osborne, Dan Zaratsian and Justin Plumley have some answers in this video. Their paper Uncovering Patterns in Textual Data with

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The benefits of operationalizing analytics

I recently interviewed SAS project manager, Jonathan Wexler, who will be speaking at Analytics 2013 in London on June 19. His topic will be operationalizing your data and he’s breaking it down into three main points: Big data trends SAS tools you can use SAS tool trends Watch as he

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What's new in SAS Customer Intelligence 6?

SAS announced the launch of SAS Customer Intelligence 6 today at SAS Global Forum. The new release gives a new look and updated functionality to SAS’ core marketing solutions. We want to make sure you stay up-to-date on the latest software release. Check out these “What’s New” videos to see

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Inside Analytics 2012 - human capital analytics

Analytics 2012 is in full swing! I had the opportunity to interview Analytics 2012 presenter Gene Pease from Capital Analytics about the importance of human capital analytics and the tools for measuring it. If you're in Las Vegas, be sure to check out his presentation tomorrow, Tuesday, October 9 at

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