There are many factors that go into creating the next advanced analytics products at SAS, but Radhika Kulkarni, Vice President of Advanced Analytics told me there’s one main driving force.

I caught up with her at the Analytics 2014 conference to talk more about advanced analytics and what products you can expect to see next.

I also talked to Ken Sanford of SAS about why today’s analyst needs econometrics and the latest changes to the SAS/ETS portfolio.

You can watch more of my Inside Analytics videos from the conference on YouTube. Or see what it’s all about in person. Our next conference is set for Oct. 20-21 at the Bellagio in Las Vegas.