There’s a lot of excitement right now around the book, Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners by Jared Dean, SAS Senior Director of Research and Development.

At SAS, Dean is responsible for the development of the company’s worldwide data mining solutions. His book explains how organizations can harness the power of high-performance computing architectures as well as data mining, text analytics and machine learning algorithms.

I caught up with Dean at the Analytics 2014 conference in Frankfurt, Germany to ask him why he wrote this book.

You can also read an excerpt (PDF) from the book.