Analyzing Super Bowl tweets with SAS

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Imagine millions of people tweeting about an event as big as the Super Bowl.

How do you make sense of all that data without spending months reading them all?

Mary Osborne, Dan Zaratsian and Justin Plumley have some answers in this video.

Their paper Uncovering Patterns in Textual Data with SAS Visual Analytics and SAS Text Analytics will be presented at Analytics 2013 in London.

We hope to see you there!

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About Author

Brooke Fortson

Marketing Specialist

Hi, I’m Brooke Fortson. I’m a wife, mother and marketing guru who runs on coffee, Skittles and laughter. I graduated from NC State University in 2003 with a B.S. in Business Management and a concentration in Marketing. Before coming to SAS, I worked for a gourmet candy company, a newspaper publisher and a real estate boutique. I am now a marketing specialist in the SAS Americas Marketing and Support division, focusing on the promotion of data management and Hadoop. I’m lucky to have the opportunity to do what I love best, every day: communicate great ideas in fresh, unexpected ways. My favorite color is green, my best dance move is the Sprinkler and my happy song is “Boogie Shoes” by K.C. and the Sunshine Band. That’s my story.

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