If you’re in the field of analytics, you’re more than familiar with the term ‘big data.’ It’s one of the big (no pun intended) topics on the agenda at Analytics 2012. Keynote speaker Will Hakes will kick it off with his presentation, “The Revolution Has Just Begun.”

But before that, we wanted to know how it affects your world?

Here’s what some of the speakers and sponsors of Analytics 2012 had to say:

“It will impact everyone - almost all problems have an element of growth in data. The needs are growing and eventually all will face it sometime.” Jeff Zeanah, Z Solutions

“There are examples where high-performing analytics occurs with relatively small amounts of data.  It’s the quality of the analytic – not the quantity of data – that’s important.” Glenn Bailey, Manheim Auctions

“Regional banks that use Legacy databases won’t have the Big Data success stories for some time. They need to centralize the data and begin loading real time to really see the advantages.” Emmett Cox, BBVA Compass

“Although we consider our database large, it is still relatively small compared to what other industries or larger companies have to work with.  For us, big data and high-performance analytics are not yet cost effective since our database is manageable in the current environment.” Paul Grasso, Chico’s FAS

“The key objectives of high-performance analytics will be to increase share of wallet and maximize profitability.  If companies can master how to optimize marketing spend and develop a contact and channel optimization framework this will allow for them to increase customer satisfaction and compete more effectively in the marketplace.” David Liebskind, GE Capital

“I think that new techniques will continue to emerge from the academic world around how to work efficiently with massive amounts of data. We may find that some of the standard approaches we’ve been using for years will no longer be as appropriate in the future. That also means practitioners must continue to learn, train, read, and evolve if they want to stay current. That historical balancing act between academic creation and business practicality is really important as we move into this big data space.”  Andy Pulkstenis, State Farm

Let us know what you think by leaving a comment below. Or come to Analytics 2012 in Las Vegas on October 8-9 to get in on the discussion. As Hakes says, "it’s just begun…"