Modern marketing: Making the customer experience an epic experience

My car dealer knows me. I bought a car from a family-owned dealership 20 years ago and never left. Why? They know my car type, my preferences and what I need before I do. Every visit is frictionless, letting me focus on what I enjoy most (which, frankly, isn’t car [...]

Modern marketing: Making the customer experience an epic experience was published on SAS Voices by Frans Riemersma