Is your CDP living up to its promise?

Has your organization invested in a customer data platform (CDP) only to find that it's not living up to its promise? You're not alone. In fact, Digiday reports that only 10% of marketers who have a CDP believe it’s fit for purpose, while an even smaller amount (1%) feel certain [...]

Is your CDP living up to its promise? was published on SAS Voices by Lisa Loftis