Improving campaign close rates is just one of many benefits quoted by Verizon in this quarter’s sascom magazine. But a 250 percent improvement is pretty significant. • How did they do it? • What were the other benefits? • How will they continue to deliver improvement over time? The short
Tag: customer intelligence
~ Contributed by John Bastone ~ I read a fascinating piece in this week’s Wired, titled how "Marketers Rig the Social Media Machine.” A cottage industry has been born, catering to the needs of Marketers that are willing to pay for large numbers of followers within a social media property
Here's something you don't expect to hear from a banking executive: "The best thing that happened is the financial crisis." Of course, Tonny Rabjerg is not your standard banking executive. He's the Vice President of CRM Systems at Danske Bank. "I know the financial crisis is not good for the
This is the second entry in my series interpreting what it means for Chief Marketing Officers to become analytical marketers. Part 1 in the series, which covered planning, can be found here. This post describes phase two, the project kick-off. I'll start by listing phase two objects, and then provide
I’m jumping in here to keep the blog balls in the air. With The Premiere Business Leadership Series in Las Vegas in full swing, there’s so much great material to share. We’ve tasked communication team members at the event with capturing and sharing as much of the great insights, advice
Alan Gormley, SAS’ Director of Customer Intelligence Solutions for EMEA, recently published an article titled “Using Online Customer Experience to Drive Sales.” The content of this article fits nicely with our learning and improving video, which explored the topic of doing something with the customer data we collect. Read Alan’s
In the long-running television sitcom “Seinfeld,” Jerry’s neighbor (and nemesis) Newman often commented on his job as a U.S. postal worker. Making fun of the mail; and post office; was a recurring theme. In the show’s final season, one episode was even titled “The Junk Mail I was reminded of
SAS’ Brent Lever has been having a great back-and-forth with Paul Sweeney, Director of Innovation at VoiceSage and blogger at You’ve Been Noticed, about the idea (and importance!) of planning communications to your customers and integrating those communications into an overall strategy. The timing for this could hardly be better,
Joining SAS in North Carolina as a marketer from New York City has been a real eye opener. Language like OLAP, DI, ERM, DPPM and various other business intelligence buzzwords have been thrown my way in a vernacular I am not completely used to. The cuisine and culture are a