Adopting generative AI in marketing: strategies from a CMO

It’s no secret, everyone is talking about generative AI (GenAI). In 2023, funding shot up five times year over year. According to a McKinsey report, “Generative AI could add the equivalent of $2.6 trillion to $4.4 trillion annually… by comparison, the United Kingdom’s entire GDP in 2021 was $3.1 trillion.” [...]

Adopting generative AI in marketing: strategies from a CMO was published on SAS Voices by Jenn Chase