Redefining the scope of marketing to operationalise customer centricity

My previous blog posts here for marketing have centred on data-driven marketing themes and how marketers can exploit data and analytics to create a more customer-centric, fact-based culture. And by extension, how this, combined with quality execution is likely to lead to better customer experiences and improved customer equity. This [...]

Redefining the scope of marketing to operationalise customer centricity was published on SAS Voices by Daniel Aunvig