Gain simplicity, speed, control and results with a CDP powered by SAS® and Snowflake

In a world where MarTech complexity is skyrocketing, utilization has declined sharply and the integration of data and technology are a marketer’s biggest tech challenges, CMOs are under pressure to prove marketing ROI. However, the combination of SAS and the Snowflake Data Cloud presents a value proposition that is hard [...]

Gain simplicity, speed, control and results with a CDP powered by SAS® and Snowflake was published on SAS Voices by Lisa Loftis