How do I explain a flat-line forecast to senior management?

How do you explain flat-line forecasts to senior management? Or, do you just make manual overrides to adjust the forecast?    When there is no detectable trend or seasonality associated with your demand history, or something has disrupted the trend and/or seasonality, simple time series methods (i.e. naïve and simple [...]

How do I explain a flat-line forecast to senior management? was published on SAS Voices by Charlie Chase