Practical approaches to new product forecasting using structured and unstructured data

When it comes to forecasting new product launches, executives say that it's a frustrating, almost futile, effort. The reason? Minimal data, limited analytic capabilities and a general uncertainty surrounding a new product launch. Not to mention the ever-changing marketplace. Nevertheless, companies cannot disregard the need for a new product forecast [...]

Practical approaches to new product forecasting using structured and unstructured data was published on SAS Voices by Charlie Chase