Big data customer analytics key to high-performing energy companies

Energy suppliers are fighting for prime position in the domestic energy supply market. Disillusioned customers, increased competition due to a flood of new entrants and tighter regulations are forcing suppliers to reassess their business models. According to UK regulator Ofgem, there were 3.8 million account switches in the first six [...]

Big data customer analytics key to high-performing energy companies was published on SAS Voices by Alyssa Farrell