All customer intelligence must be woven into CRM programs – online and offline

You've probably heard many times about the fantastic untapped potential of combining online and offline customer data. But relax, I’m going to cut out the fluff and address this matter in a way that makes the idea plausible and its objectives achievable. The reality is that while much has been [...]

All customer intelligence must be woven into CRM programs – online and offline was published on SAS Voices by Daniel Aunvig