Thinking like the customer: the value in mapping the customer journey

Data-driven marketing is all about how marketers can harness data and analytics to create a more customer-centric, fact-based approach to customer engagement. This, combined with quality execution leads to better customer experiences and improved customer equity. However when looking at customer-brand interactions in silos such as in the call centre [...]

Thinking like the customer: the value in mapping the customer journey was published on SAS Voices by Daniel Aunvig