Composable CDP: Part of the CDP word salad or worth considering?

Composable, packaged, unbundled, traditional, reverse ETL, zero copy – these are just a few of the terms used to describe customer data platforms (CDPs) today. If you find that understanding the CDP marketspace is a bit like trying to discern meaning from a word salad (defined by Merriam-Webster as “a [...]

Composable CDP: Part of the CDP word salad or worth considering? was published on SAS Voices by Lisa Loftis