The marketing AI gap: Making AI work is the hard part

There is no question that AI in marketing is here to stay. According to DemandSage, “56% of brands now actively use AI to tailor every customer interaction (content, recommendations and support), while 96% of companies report AI has significantly improved their personalization ROI.” And it does pay off: DemandSage research [...]

The marketing AI gap: Making AI work is the hard part was published on SAS Voices by Lisa Loftis