Camille Coles is a Regional Marketing Manager for SAS Asia Pacific. What are you working on right now? I am finalizing an Asia Pacific Marketing Induction Check List. This will ensure all new marketers to SAS in the Asia Pacific region know what they need to know and where to
I recently participated in the last of a five-city series “How to Compete on Analytics: Apply It” in Chicago and found the following worth sharing: Jeanne Harris, co-author of Competing on Analytics says that analytics are changing the way people learn, make decisions and compete. If you don’t believe me
I went to yet another social media seminar yesterday where I was reminded that the old rules of marketing and PR do not apply. The speaker, Jim Tobin of Ignite Social Media, gave it a fresh perspective: If you wouldn't do it at a cocktail party, don't do it in
John Quinn is a Marketing Communications Manager for SAS Canada. What are you working on right now? I’m currently working on a PR campaign designed to bring awareness to the analytics software we develop for our customers. These programs are very effective revolutionary tools, yet many don’t even know the
I am back home in Denver and catching up on all my thoughts from AHIP 2008. Every year I come back wishing I could divide my time exponentially. After all, a quick count of this year’s session tells me that I could only scratch the surface. In total, the Institute
Twice this year, I have been privileged to hear Clayton Christensen outline the principals around disruptive technologies and their impact on redefining industries. I left Friday’s closing day general session, “Diagnosing the Disease: A Disruptive Remedy for Health Care”, equally excited, reenergized yet perplexed. AHIP, again, did not fail to
As I head over to Moscone Friday morning, I keep thinking about one statistic I heard yesterday as presented by Dr. Sobel, The Permanente Medical Group: Who provides the largest source of care provision in the US? You do! 80% of all primary care is self-care. In today's age of
AHIP brings each year a bit of a surprise. In my pre-AHIP posting, I discussed the dedication to improving the healthcare system all the while your industry is being painted as the “bad guy”. That point was driven home this morning. As I was getting charged-up learning about the opportunities
An afternoon of sessions followed by the exhibit hall mania to the AHIP Opening Night Reception…..from the discussions to exhibits to the presentations, there is no doubt that the business of health insurance plans is changing…..but I am not convinced we are all on the same page as to how,
AHIP’s 2008 Institute is getting cranked up and the streets of San Fran are filling with bag-carrying registrants scurrying back and forth between their “conference hotels” (1 block to 15 blocks away) while the early session workshops are underway. This morning’s AHIP Evidence Policy “update” was a good supplement session
