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Jonathan Hornby 0
Retention and Growth

We’ve all heard the notion that it costs more to acquire a customer than to retain one. There are few that can beat the communications industry where it can cost up to 15 times more to acquire a customer. Last week I read countless stories about the latest and greatest

Analytics
Anne Milley 2
Playing in Everyone’s Backyard

One of my all-time favorite quotes is from John Tukey: “The best part about being a statistician is you get to play in everyone’s backyard."? Statistics (and more broadly, analytics) contributes to and draws from multiple disciplines. There is a unity to analytical methods: The same method used in quantitative

Leo Sadovy 8
Stuck in the Middle

At the beginning of each year our Scout Troop puts the newly elected boy leaders through JLT, Junior Leader Training, in order to prepare them for the roles they will assume within the troop. About mid-way through the day-long training session, after we have covered the duties of all the

Analytics
Peter Dorrington 0
Analytical marketing roadmap - part 1

In their book Analytics at Work; Smarter Decisions, Better Results authors Tom Davenport, Jeanne G Harris and Robert Morison describe a 5-stage process to becoming an Analytical Competitor. In this series of articles, I am going to describe my interpretation of what it means for CMOs to become analytical marketers,

Michael Newkirk 0
The day manufacturing died

In 1897 a reporter was sent to determine if Mark Twain might have died since some rumors had been circulating to that effect. This prompted Twain to make his famous statement that “the report of my death was an exaggeration.” In 1907, the New York Times speculated that he had

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