Maintaining the relationship with a customer can be a costly exercise, and not all customers provide the same value to an organization. There are some customers who buy little and the value of their purchase is low - and this is unlikely to change regardless of the type of stimuli.
Reflecting on my 25 years as a data analyst, I’ve always felt that there is something more to being a good applied statistician than just applying what I had learned from school. What are those key skills that make a good field statistician? Before analytics came into play, when presented with
"Unless you understand the data aspects of the problem, you're not going to be able to solve it." ~ Thornton May, IT futurist and author of The New Know. In this brief video interview excerpt, Thornton suggests four tips for solving problems analytically: Focus on the pressing issues of
You've heard of them - even if you haven't heard them called Generation Einsteiners yet. According to Conny Dorrestijn, Co-Founder of CrossFinance, this generation (most of them just entering high school) is the first since World War II to experience real crisis. This idea may be debated by many who see
If you are interested in hearing firsthand about the benefits, business issues and challenges involved in implementing analytics you'll want to hear directly from an organization that is actively applying analytics and customer intelligence to create business value. We invite you to view this live webinar to learn how Verizon applied
At our latest Power Series event in Manhattan, one of the teams took a futuristic approach to addressing data challenges. They described the need for a “compliance box” that front ends the data management process that integrates, cleanses and ensure data integrity across a number of different, typically silo’d data
I'm in Chicago this week for the 2011 BAI Retail Delivery. It's a retail banking conference where executives meet to discuss best practices and learn about the newest vendor solutions. I've found that many of the best practices discussed can actually be applied across industries; for example, Roger Peverelli (Co-Author of Reinventing Financial
We had the third episode of the SAS Power Series in New York last night. The event was very well attended—including a few meeting crashers who apparently had nothing to do with analytics, but fortunately they left early. Jim Davis, the CMO of SAS, started the evening with a definition
I have a particular issue with the rigid leadership style – not just because it can cost the organization in lost opportunities, but also because it is like a fast-moving virus that can infect quite a few of the people who work for a rigid leader. After all, rigid leaders
Once you have watched the movie “Waiting for Superman”, you can't help but worry for children in school. It was very eye-opening for me to see what challenges students and parents face to get a quality education. Being the parent of three children and given my role at SAS as a marketer
