AI and decisioning: The dynamic duo marketers need now

Rules-based decisioning engines (also known as enterprise decisioning applications) have long been a mainstay for marketers. These applications automate marketing actions using predefined business rules. When the decision is executed as part of a marketing campaign, specific conditions defined in the rules will trigger actions without requiring manual segmentation or [...]

AI and decisioning: The dynamic duo marketers need now was published on SAS Voices by Lisa Loftis