I am the Director of Marketing Strategy for the EMEA region at SAS Institute and have more than 25 years experience in IT and computing systems. My current role is focused on supporting SAS’ regional marketing operations in developing marketing strategies and programs aligned around the needs of SAS’ markets and customers.
Balancing the short term with the long term has never been easy, and during a time marked by significant uncertainty in global financial markets, it just got harder. Organizations worldwide are searching for signs of stability, while weighing the risks of pursuing new opportunities against cautious steps that recognize continued
On Wednesday the 23rd June, Tom Davenport, best-selling co-author of Competing on Analytics and Analytics at Work and President's Distinguished Professor at Babson College, led a masterclass of 20 business leaders in examining how organisations go from being analytically impaired to analytical competitors. In Tom’s view, most companies have massive
In his introductory address, public sector session moderator Thomas Spiller of SAS neatly summed up some of the biggest challenges faced by national governments: dealing with the current economic climate and managing a crisis of confidence within their governments. In his experience, government responses seem to fall in to three
In a thought-provoking keynote speech at The Premier Business Leadership Series in Berlin, Soumitra Dutta asked, "Are we born to innovative?" The answer, according to Dutta and a majority of hands raised in the audience is, Yes. Children, for example, experiment, ask questions, observe and tolerate a high-level of risk,
This is the second entry in my series interpreting what it means for Chief Marketing Officers to become analytical marketers. Part 1 in the series, which covered planning, can be found here. This post describes phase two, the project kick-off. I'll start by listing phase two objects, and then provide
In their book Analytics at Work; Smarter Decisions, Better Results authors Tom Davenport, Jeanne G Harris and Robert Morison describe a 5-stage process to becoming an Analytical Competitor. In this series of articles, I am going to describe my interpretation of what it means for CMOs to become analytical marketers,
Last night I attended a Social Media Analytics Networking Reception at the SAS Global HQ in Cary, NC (I have been a guest of my American colleagues for a few days whilst I waited to find a flight home). It was a great evening with lively and amusing conversation. After
I am typing this blog shortly after the closing session of SAS Global Forum Executive Conference in Seattle and I am going to admit that I've found the whole conference experience amazing - such a privilege for me to be able to attend. Especially as being from the 'international' community
Yesterday at The Premier Business Leadership Series, I had the tremendous pleasure of attending the panel debate Balancing Intuition and Analytics in Decision Making. The panelists were: Malcolm Gladwell - Best-selling author of Outliers: The Story of Success, Blink and The Tipping Point; Tom Davenport - Best-selling author of Competing
Business leaders, who wish to base their decisions on fact and logic rather than emotion or instinct, probably follow a thinking process that lends itself well to the application of business analytics: What has caused this issue to be brought to my attention? If not from an external source (e.g.
