I am the Director of Marketing Strategy for the EMEA region at SAS Institute and have more than 25 years experience in IT and computing systems. My current role is focused on supporting SAS’ regional marketing operations in developing marketing strategies and programs aligned around the needs of SAS’ markets and customers.
In a business environment that is increasingly global and technological, many businesses are finding themselves subject to two significant challenges: If your product or service can be “made,” it can be copied and someone else can make it cheaper and/or better. Customers are becoming ever more knowledgeable about products, vendors
Facilitated by Mary P. Flynn of Disney Institute, the “Inspiring Creativity" Masterclass at The Premier Business Leadership Series was an amazing insight into Disney's approach to inspiring creativity and turning innovation into everyday practice. Whatever else you may feel about Disney, no one can accuse them of anything less than
I had the pleasure to be the host of the Risk and Finance Insight Session on the second day of The Premier Business Leadership Series, where we discussed the subject of enterprise risk management and financial stewardship. With global, political and financial upheaval becoming the norm (and during the conference
In his new book, Physics of the Future: How Science Will Shape Human Destiny and Our Daily Lives by the Year 2100, world renowned theoretical physicist and futurologist Michio Kaku shared his view, and those of 300 other global top scientists, about what is in store for the rest of
To re-use an old phrase: “May you live in interesting times.” And we certainly do. Today, Fareed Zakaria addressed these interesting times in his keynote address at The Premier Business Leadership Series, titled "A Roadmap Out of the Economic Crisis." Asked, “Which one of the following economic regions do you
Last year Jim Goodnight shared the stage with Bill Green (the then CEO of Accenture) and talked about what it takes to build an analytical organization. This year Dr. Goodnight was with Pierre Nanterme, the current CEO of Accenture and they talked about what it means to lead an analytical
The Premier Business Leadership Series in Belgium offered an amazing opening sequence this morning, with a full wall of video addressing the issue of finding answers from "big data" and a light show featuring the spectacular crystal chandelier in the Belle Epoque ballroom. First up on the agenda this morning
One of the astonishing benefits of my job is getting to travel to beautiful places around the world to meet with customers and prospective customers at The Premier Business Leadership Series conferences. This year is no exception, the historical city of Antwerp as our backdrop, where hundreds have gathered to
Organizations have massive amounts of data at their disposal, yet they often fail to utilize it in any meaningful way. But analytics is enabling many firms to aggressively use their data in key business processes with impressive results. You have more information at hand about your business than ever before,
Monster.com was the pioneer in the online recruitment industry. To maintain its competitive advantage more than a decade later, the company has taken the data-driven road using research, business intelligence and predictive analytics. Jean-Paul Isson, Vice President of Global BI and Predictive Analytics at Monster Worldwide spoke today about how
