Author

Michael Pawlak
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Industry Consultant

Michael Pawlak is a Principal Industry Consultant at SAS, and part of the Global Communications Practice. He specializes in defining how communications service providers can leverage their vast data environments to truly transform their business. He is a domain expert in customer experience analytics and network analytics, and has 30 years of experience helping companies improve the customer experience while making their operational processes more efficient.

Advanced Analytics | Analytics
Michael Pawlak 0
How are CSPs using real-time analytics to improve customer experience?

How important is the customer experience in communications today? “Very important” is an understatement. It should be the top area of focus for all communications providers. It’s no secret that when customers are extremely satisfied, they become brand champions for the companies that provide them the products and services they