Author

Ken King
Ken King 0
Targeting Iron Man with a location based ad

I have not yet seen Iron Man 3, some of which was filmed here in SAS’s Executive Briefing Center, but I wish I had a direct interface from my brain into a computer. So, like Tony Stark I could defend the world against evil or at least never again suffer

Analytics
Ken King 0
That Feeling of Déjà vu

How important is accurate telecom forecasting? Sitting through another presentation this week on the explosive growth of mobile data, and the eye-popping statistics about how many Facebook and Twitter users there are, I can’t help but be excited by the possibilities. But I also have this feeling of déjà vu

Ken King 1
Mom's weekend at Bernie's

It may not be the best movie ever made, but the zany premise for Weekend at Bernie's is that two guys go to extraordinary lengths to convince the world that Bernie, their dead boss, is still alive. It is great for a few chuckles especially when Bernie goes water-skiing. You

Analytics
Ken King 0
Don’t take my word for it: analytics is hot

Analytics is the hot new buzzword at the TeleManagement Forum (TMForum). Because I am the Communications Industry Marketing Manager for SAS, you would expect me to return from last week’s TMForum Management World conference with tales about the importance of analytics in the telecommunications industry. But I'm not the only

Analytics
Ken King 1
Don’t get mauled

In a classic Saturday Night Live skit back in the 70s, Dan Aykroyd portrays a man promoting his book about being mauled by a bear. Aykroyd says, “I want to emphasize – Never feed a marshmallow to a grizzly bear like this” He places a marshmallow partly in his mouth

Ken King 0
Technology and price innovations in the age of distraction

I started to write this blog post about how new price plans and technologies are creating so many options for consumers that they can’t help but be confused. This creates an opportunity for the service provider to differentiate itself by using better analytics to help get their customers onto the

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