Jonathan currently leads a team of marketers focused on message and global direction for SAS' solutions in the areas of Customer Intelligence, Performance Management and the SMB market. He is fascinated with understanding the future and how behavior, culture and communication influence strategic outcomes. Jonathan is the author of “Radical Action for Radical Times: Expert Advice for Creating Business Opportunity in Good or Bad Economic Times”
As BP finishes cementing the damaged Gulf of Mexico oil well this week, I thought it topical to take a look at what others are doing to preserve our environment and how they are using Business Analytics to refine and improve. The Hague, home to the UN’s judicial capital has
Improving campaign close rates is just one of many benefits quoted by Verizon in this quarter’s sascom magazine. But a 250 percent improvement is pretty significant. • How did they do it? • What were the other benefits? • How will they continue to deliver improvement over time? The short
Which is better – sense and adjust or optimize and innovate? I believe it’s the latter. More further down. Sense and adjust I read “It makes sense to adjust” in the summer edition of Strategy+business. Basic premise is that business transformation happens faster than ever (due to market events) but
~ Contributed by John Bastone ~ I read a fascinating piece in this week’s Wired, titled how "Marketers Rig the Social Media Machine.” A cottage industry has been born, catering to the needs of Marketers that are willing to pay for large numbers of followers within a social media property
~ Contributed by Fiona McNeil ~ With almost 2 billion internet users worldwide at the end of 2009, and the extensive document stores contained in most organizations, not to mention the duplication of materials – the problem of thoroughly evaluating text in a consistent, efficient manner is daunting - to
Earlier this week UK chancellor George Osborne announced his first budget as “tough but fair”. His action on debt echoed austerity measures being taken across other parts of the world. As I write this blog, President Obama and the G20 are assembling in Toronto. Opinions are mixed with Europe pushing
Over 80 banks in America have been closed down this year and others have announced higher trading losses amidst increased regulatory scrutiny. Finland was the first country to announce a double dip recession. Northern Rock cut 650 jobs as part of their restructuring efforts. We’re obviously not out of the
Whether it be ash clouds, strikes or financial difficulties, the airline industry is having a turbulent time right now. When I used to live in London, I’d pass Heathrow airport regularly. On a clear day you could see at least 10 planes stacked on their approach to the runway –
Earlier this week, Greece received its first tranche of EU bail-out money. Stock markets rallied. The Euro made gains, but fell back in later trading. According to the BBC, there were still concerns among investors that the package does nothing to address the fundamental problems of high debt levels in
Sooner or later, whatever brand of car you drive, you’ll probably get a recall. According to Automotive Recalls for Consumers, there were 14 cars on the list as of 10 May 2010 … some higher profile than others. Not surprising given the complexity of cars these days – there can
