Jonathan currently leads a team of marketers focused on message and global direction for SAS' solutions in the areas of Customer Intelligence, Performance Management and the SMB market. He is fascinated with understanding the future and how behavior, culture and communication influence strategic outcomes. Jonathan is the author of “Radical Action for Radical Times: Expert Advice for Creating Business Opportunity in Good or Bad Economic Times”
It never ceases to amaze me how and where Business Analytics can add value. While researching for this week’s post, I came across a story that used the title of this post as a sub heading (OMG, I LUV SCHL!). According to Timothy Darley, Superintendent Granville Country Schools “Our graduation
~ Contributed by Mike Gilliland ~ Theoretical mathematics has beauty and elegance, along with logical rigor. Mathematical conjectures – or even real-life conjectures that can be formulated as such – can often be proven or disproven with certainty. And then there is Statistics Statistics provide a mathematical foundation for the
Interesting article in this quarters sascom magazine by Jeff Ma – the guy behind “bringing down the house” and the movie “21”. After explaining how he felt the power of analytics and statistics was not unlike believing in God, he shared 2 stories where that faith was put to the
Harvard Business Review Analytic Services have recently published an interesting report – The New Conversation: Taking Social Media from Talk to Action. Get it free here. Of the 2,100 organizations surveyed 75% said they didn’t know where their most valuable customers were talking about them. Two thirds of them are
The great thing about Business Analytics is that it covers so many interesting topics. Whenever you are faced with a complex problem or a large amount of data, chances are Business Analytics can help. Visa used a form of Business Analytics called Activity Based Management to perform over 20 million
Creating an accurate forecast begins by reviewing history. But what if you haven’t collected data that can act as a good representation of what to expect? That was the challenge facing Arthur Kordon, Leader of the Advanced Analytics Group, The DOW Chemical Company in 2009. The 2008 crisis hit like
Fascinating set of statistics in a story I just read about Los Angeles County. The county has been challenged by an increase in fraud related to child services. It has grown by about 40 percent, and in many cases perpetrated by highly organized fraud rings. A proof of concept (POC)
~ Contributed by Mike Gilliland ~ If we know the future demand for our products or services, we will only invest in the resources, capacity, materials, and staffing that will most profitably satisfy that demand. But we don’t know the future, so we have to forecast…and that’s where the trouble
Very interesting article on “The challenge of change” in the 3Q 2010 issue of sascom magazine. Renee Nocker, the director who leads the business analytics effort at CPG giant Kimberley-Clark Corp., shares her insights on value realization. Contrary to popular belief, technology is only one element of transformation. Surrounding the
~ Contributed by Ritu Jain ~ Tough market conditions and a sluggish economy have made manufacturers focus even more on supply chain costs. Per an IDC survey earlier in the year of 400+ manufacturers and about 180 retailers “reducing procurement, production, transportation, and logistics costs” came out to be the
