The current rate of workforce change is unprecedented. Each new generation of working professionals is emerging more rapidly than the one before, with increasingly advanced expectations of their employers. The latest cohort is Generation Z, typically defined as those born after 1998. This group is fresh-faced, independent and extremely pragmatic.
You might have lots of data on lots of customers, but imagine if you could suddenly add in a huge dollop of new, highly informative data that you weren’t able to access before. You could then use analytics to extract some really important insights about these customers, allowing you to