Hetty Boerakker
Director Marketing, SAS The Netherlands

Hetty Boerakker 0
Malcolm Gladwell: Incompetence annoys, overconfidence terrifies

Malcolm Gladwell, writer for The New Yorker  and the best-selling author of Blink and The Tipping Point, delivered an excellent closing speech at the Premier Business Leadership Series in Amsterdam, with his cautionary tale on the possible effects of having "perfect information." The bestselling author talked about the dangers of expert failure, and the