Fashion students learn about omnichannel merchandising and retail analytics

Until recently state-of-the-art for trade area analytics still meant analyzing historical store sales by location, together with some Nielsen market data to select merchandise assortments and allocation. Contrast that with the upcoming holiday season where retailers know where and how demand is initiated, and use that new understanding to create [...]

Fashion students learn about omnichannel merchandising and retail analytics was published on SAS Voices by Greg Heidrick