Faye Merrideth
SAS External Communications

In external communications at SAS, Faye Merrideth develops and executes PR programs that build awareness of SAS Analytics software. She manages editorial coverage and product reviews in the computer trade press, places SAS executives and customer speakers at trade conferences, facilitates press interviews and broadcast appearances, writes news release and bylined articles for multiple media channels, supports international PR and award nominations.

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Dive into deep pool of new analytical techniques and ideas at Analytics 2012 and come out with inspiration

The world's largest analytics education conference, Analytics 2012, is set for June 14-15 in Cologne, Germany. According to previous attendees, it’s the training, professional connections, vendor contacts and hands-on experience with analytics tools that keep them coming back. Marcel Bieler of Aduno Group said, "Analytics 2012 allows an opportunity to

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Kaggle's real predictive analytics winners

Everyone loves a good contest. At Predictive Analytics World 2012 (or #pawcon if you're on Twitter), Kaggle’s head of analytic solutions, Karthik Sethuraman spoke about “Crowdsourcing Predictive Analytics.” To date, around 30,000 data scientists have signed up on Kaggle to compete for cash prizes. Such competition pushes the edge of the

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Inspire collaboration to promote analytics and business value

Direct competition with peers inhibits collaboration. At Predictive Analytics World (#pawcon on Twitter), one of my favorite people in the statistics field, Arnold Goodman of Collaborative Data Solutions, co-presented “Delivering Data-Driven Value Through a Collaboration Culture” with Stephanie Behnke, President of  California General Underwriters Insurance. Arnie believes tribal cultures and

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With SAS Analytics, Bintel knows its telecom customers

I enjoy writing about our customers.  They are doing great things with SAS Analytics.  Operating in Africa under the Azur brand, Bintel is a fast-growing mobile communications services provider. Bintel chose SAS Analytics to improve its effectiveness of marketing campaigns. SAS Analytics will allow Azur to streamline the campaign process

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Analytics supercharge telco campaigns

It was fun to see Amitava Ghosh, Senior Vice President at Reliance Communications on his visit to SAS headquarters. I was thrilled to learn that "Ami" -- my former neighbor -- is now a SAS customer using SAS Customer Intelligence to optimize campaign management. Even more exciting, Ami allowed me

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Top 12 ways to spur innovation in tough times

Is innovation being squelched during belt-tightening optimization efforts? If long term benefits aren’t balanced with short term gains, that’s often the case. Passion is quickly extinguished when new ideas meet with budget constraints that can’t be disregarded for the sake of innovation or creativity. It’s time to look at ways

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Management exercise -- DO try this at home

We don’t enjoy hearing what others have to say about our behavior. How helpful is feedback that focuses on the past? It makes us defensive. However, inviting criticism that is constructively centered on the future and takes the form of helpful advice about things we have the power to change

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Thriving in a Web 2.0 World

What are the benefits of using social media? Many of us think of social media as being for high school or college kids. They love it. But, business professionals know its value too. There's great gain for business leaders using social media to build awareness and become known as thought