Three tips for data-driven marketing from the Las Vegas Sands

Rom Hendler is a firm believer in managing marketing with analytics. “Creative marketing campaigns are important, but the nuts and bolts of great marketing are driven by analytics and a tight alignment between the chief marketing officer and the chief information officer,” says Hendler. In his previous job as the [...]

Three tips for data-driven marketing from the Las Vegas Sands was published on SAS Voices by Anne-Lindsay Beall