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Alyssa Farrell
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Advisory Industry Marketing Manager, SAS

Alyssa Farrell leads industry marketing for the SAS Global Health and Life Sciences Practice. In this role, she focuses on the SAS solutions that help optimize health outcomes for individuals and their communities. Alyssa is actively engaged in analyst relations, market research and influencer marketing to stay on top of industry trends and align SAS capabilities to customer needs. She has also supported the global energy and public sector teams during her career at SAS. Prior to joining SAS in 2004, Alyssa was a senior consultant in the Deloitte Public Sector practice. She earned her MBA degree with a concentration in Management Information Systems from the University of Arizona. She also holds a Bachelor of Arts degree with honors from Duke University. Follow Alyssa on Twitter @alyssa_farrell and LinkedIn at http://LinkedIn.com/in/alyssafarrell

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Back to basics: cut through the meter hype and improve the grid

Earlier this month in Washington DC, utility executives shared the pains and triumphs in the turmoil that is today’s energy market.  With a patchwork of regulatory frameworks across North America coupled with discouraging economics of many smart grid investments, utilities seem more disparate in projects and management than ever before.

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Five questions on sustainability with Marc Cornelissen

A few years ago, Alison ran a series of 5-question interviews here with SAS employees. We recently published a corporate responsibility e-book that includes a similar series of interviews with experts and practitioners in the corporate sustainability movement. I'll be republishing those interviews here over the next month or so,

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Are banks the link to our green future?

Yesterday I had the opportunity to meet an innovator and entrepreneur in the banking industry – Henry McKoy. His green vision is to establish proven lending practices that consider not only a commercial applicant’s credit worthiness, but their quantifiable impact on the environment and community. What are the potential benefits

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Does sustainability improve the bottom line?

This Tuesday, I had the opportunity to participate in a half-day seminar on “What Sustainability Means to a Company’s Bottom Line.” The event was hosted by SAS in our green LEED-certified Canadian Headquarters in Toronto. As I was preparing for the seminar, I reflected on the topic at hand. I

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Who’s afraid of cap-and-trade?

The discussion at “The Cost of Doing Business in a Cap and Trade World" was my first open forum that provided a glimpse into the financial and legal havoc that a carbon market could impose on many organizations. Here’s a quick carbon market primer: proposed regulations cap the amount of