Valentine’s Day might be romantic, but making money off it requires data driven decision-making

Valentine’s Day is one of those make-or-break holidays for gift retailers. They are selling "nice to have" items, not necessities. Many use some type of analytics to segment customers for personalized messages. It's not as straightforward as it sounds, especially if the organization hasn't committed to an enterprise-wide approach to [...]

Valentine’s Day might be romantic, but making money off it requires data driven decision-making was published on SAS Voices by Aiman Zeid