For 50 years, SAS has worked alongside organizations tackling some of the world’s most complex challenges. While the technology has changed dramatically, one thing remains constant: our customers’ commitment to solving problems, improving outcomes and making a meaningful difference.

In the first half of 2026, we shared 26 new customer stories highlighting how organizations across industries are using data and AI to combat fraud, strengthen public services, modernize operations, deepen customer relationships and advance sustainability goals.

These stories offer fresh examples of how data, AI and a clear vision for change can help organizations move from possibility to progress.

Banking

Absa Bank: AI and cloud fuel bank’s new era of fast, reliable credit risk reporting

Absa Bank uses SAS Viya on Amazon Web Services to modernize credit risk model monitoring, helping accelerate reporting, strengthen model governance and support faster, more informed risk management decisions.

  • Industry: Banking
  • Focus area: Risk management
  • Partner: Amazon Web Services
  • Geography: South Africa

Deutsche Kreditbank: Intelligent, real-time fraud decisions in 50 milliseconds

Deutsche Kreditbank uses SAS Financial Crimes Analytics on SAS Viya to detect and prevent fraud in real time, helping secure instant payments, reduce false positives and deliver a seamless customer experience.

  • Industry: Banking
  • Focus area: Fraud prevention
  • Partner: Amazon Web Services
  • Geography: Germany

United Overseas Bank: Reinventing credit risk management with integrated analytics and intelligent decisioning

United Overseas Bank transformed credit risk operations with SAS, delivering faster decisions, stronger governance and business value across Southeast Asia.

  • Industry: Banking
  • Focus area: Risk management
  • Geography: Singapore

Education

Iowa Department of Education: The state of Iowa turns student data into academic progress

School districts across Iowa use SAS EVAAS for K-12 to help educators identify learning gaps, target support, track student growth over time and make more informed decisions that improve academic outcomes.

  • Industry: Education
  • Focus area: Student success
  • Geography: US

Lubbock High School: Turning student data into growth: How analytics transforms the classroom

Lubbock High School uses SAS EVAAS to help educators turn student growth data into meaningful guidance, enabling more personalized instruction, stronger teacher development and improved student outcomes.

  • Industry: Education
  • Focus area: Student success
  • Geography: US

Oklahoma State Regents for Higher Education: Preparing the future workforce for success with data and AI

Oklahoma State Regents for Higher Education uses SAS’ data and AI solutions to help understand where to allocate educational funding for public colleges and universities as well as offer various scholarships and special programs throughout the state of Oklahoma.

  • Industry: Education
  • Focus area: Workforce development
  • Geography: US

Reynolds Community College: From silos to synergy: How a community college increased enrollment and retention with AI

Reynolds Community College uses SAS Viya to modernize its analytics environment and automate reporting processes, helping increase enrollment and retention, improve decision-making across the institution and uncover more than $1 million in cost savings.

  • Industry: Education, SMB
  • Focus area: Student success
  • Partner: Microsoft
  • Geography: US

Insurance

Caser: Stopping churn before it starts in modern insurance

Spanish insurer Caser uses SAS to unify data, automate processes and deliver measurable gains in customer loyalty.

  • Industry: Insurance
  • Focus area: Customer retention
  • Geography: Spain

Caser: Transforming actuarial insight into faster insurance pricing decisions

With SAS, Caser modernizes pricing, underwriting and risk assessment, helping actuarial teams turn insight into faster, more consistent insurance decisions.

  • Industry: Insurance
  • Focus area: Insurance pricing and underwriting
  • Geography: Spain

ERGO: Making insurance easier with customer intelligence and AI

By combining AI-driven insights with an omnichannel strategy, ERGO makes insurance more relevant, responsive and personalized for its hybrid customer base.

  • Industry: Insurance
  • Focus area: Customer intelligence and personalization
  • Partner: Amazon Web Services
  • Geography: Germany

Santalucía: Unlocking efficiency, insight and agility in insurance reporting

Santalucía modernizes IFRS 17 reporting with SAS, improving data integration, transparency and efficiency across insurance finance operations.

  • Industry: Insurance
  • Focus area: Insurance finance transformation
  • Geography: Spain

Shriram General Insurance: Zero‑downtime insurance decisions in the moments that matter

Shriram General Insurance uses SAS Viya to deliver faster, data-driven insurance decisions, helping customers receive timely service and support when they need it most.

  • Industry: Insurance, SMB
  • Focus area: Insurance pricing and underwriting
  • Geography: India

Stuttgarter Lebensversicherung a.G.: Cloud agility leads to enhanced, timely insights for midsize insurer

Stuttgarter Lebensversicherung a.G. uses SAS Viya in a private cloud environment to modernize reporting, helping deliver faster insights, greater scalability and more flexible self-service analytics across the organization.

  • Industry: Insurance, SMB
  • Focus area: Insurance finance transformation
  • Geography: Germany

Manufacturing

DOW: How to develop accurate demand forecasts in a volatile market

DOW uses SAS to combine market intelligence, macroeconomic indicators and transparent forecasting models, helping decision-makers build more accurate demand forecasts in volatile and unpredictable market conditions.

  • Industry: Manufacturing – Chemical
  • Focus area: Forecasting and planning
  • Geography: US

Georgia-Pacific: When milliseconds matter: Building smarter, safer manufacturing

Georgia-Pacific uses SAS to deploy and scale thousands of AI models across its manufacturing operations, helping teams optimize production, prevent downtime and improve safety, efficiency and yield.

  • Industry: Manufacturing – Consumer Packaged Goods
  • Focus area: Manufacturing optimization
  • Partner: Amazon Web Services
  • Geography: US

Georgia-Pacific: Cracking the recausticizing code: How Georgia-Pacific stabilizes centuries-old process with AI

Georgia-Pacific applies SAS-powered AI to a critical pulp-production process, helping operators make proactive adjustments, preserve institutional knowledge and improve process consistency.

  • Industry: Manufacturing – Consumer Packaged Goods
  • Focus area: Manufacturing optimization
  • Geography: US

Georgia-Pacific: When every second counts: Georgia-Pacific masters real-time AI with SAS

Real-time decisioning powered by SAS helps Georgia-Pacific transform operational data into faster, more consistent decisions that improve efficiency and simplify rule management.

  • Industry: Manufacturing – Consumer Packaged Goods
  • Focus area: Manufacturing optimization
  • Geography: US

IVECO Group: Enhancing vehicle performance and customer satisfaction with data and AI

By using telematics data to better understand vehicle performance, IVECO Group anticipates potential issues, improves operational efficiency and keeps customers on the road.

  • Industry: Manufacturing – Automotive
  • Focus area: Industrial IoT
  • Partner: Amazon Web Services
  • Geography: Italy

KME: Turning industrial complexity into predictable, data-driven operations

KME uses SAS Analytics for IoT on SAS Viya to transform manufacturing data into operational insight, helping predict process risks, reduce waste and emissions, and improve efficiency across complex production environments.

  • Industry: Manufacturing – Industrial
  • Focus area: Industrial IoT
  • Partner: Alleantia
  • Geography: Italy

Public Sector

Kansas Water Institute/Kansas State University: How data and AI help reshape water policy in the agricultural heartland

Kansas Water Institute uses SAS Viya to turn complex water data into insights that shape better policies and build trust.

  • Industry: Public Sector, Education
  • Focus area: Water resource management
  • Partner: Microsoft
  • Geography: US

Municipality of Pisa: Historic Italian city uses analytics to guide smarter urban planning

The Municipality of Pisa uses SAS Viya to analyze data for smarter urban planning and more effective governance.

  • Industry: Public Sector
  • Focus area: Smart cities and urban planning
  • Geography: Italy

North Carolina Education Lottery: Forecasting accuracy improves 5.9% at North Carolina Education Lottery

The North Carolina Education Lottery uses SAS Viya to unify forecasting data and planning processes, improving forecast accuracy by 5.9%, accelerating forecast cycles from weeks to hours, and enabling more confident business decisions across the organization.

  • Industry: Public Sector
  • Focus area: Forecasting and planning
  • Geography: US

Retail

Coppel: From mass messaging to meaningful moments: How personalized marketing drives sales and customer loyalty

Mexican retailer Coppel uses SAS Customer Intelligence 360 to scale campaigns, improve customer engagement and boost ROI across digital and physical channels.

  • Industry: Retail
  • Focus area: Customer intelligence and personalization
  • Geography: Mexico

Services

FairClimateFund: Delivering new levels of transparency and equity in carbon market transactions

FairClimateFund works with SAS and Notilyze to increase transparency and traceability in carbon markets, helping drive more equitable climate financing while expanding access to clean cooking solutions that benefit low-income households.

  • Industry: Services – Conservation, SMB
  • Focus area: Sustainability
  • Partner: Notilyze
  • Geography: Netherlands

International Organization for Migration Uganda: How data helps protect climate displaced communities in Uganda

Through SAS-supported analytics and visualization, IOM Uganda gains a clearer view of how climate events and population movements intersect, helping guide interventions, resource allocation and long-term resilience efforts.

  • Industry: Services – Humanitarian
  • Focus area: Sustainability
  • Geography: Uganda

The Sax Institute: Solving real-life public health challenges using data and AI

The Sax Institute uses SAS to provide researchers with secure, streamlined access to health data, helping generate evidence that informs public health policy, programs and better health outcomes.

  • Industry: Services – Health Care Research and Policy, SMB
  • Focus area: Public health research
  • Geography: Australia

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About Author

Jennifer Griess

Principal Program Manager

Everyone has a story, and as a member of the Thought Leadership, Editorial and Content team, Jennifer Griess helps SAS customers share their success stories. As an interviewer, writer and editor, she speaks with companies and organizations around the globe to learn how they use data and AI to make better, bolder decisions to move their businesses – and society – forward in a data-driven world.

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