For Lenovo, the No. 1 goal in terms of analyzing big data is to "better understand our consumer and hear their voice," says Anthony Volpe, Chief Corporate Analytics Officer at Lenovo. Big data sources for the personal technology company include social conversation data, consumer device usage data, survey data and call center data. You can hear Volpe talk more about the topic in this video:Anthony Volpe, Lenovo, defines big data.
Lenovo is also experimenting with Hadoop to better manage the influx of customer data. In fact, Volpe says Hadoop is by far the top big data buzzword at Lenovo today. "We expect most of our big data needs will be met through the use of Hadoop with the appropriate analytics on top of it," he explains. Hear more about Lenovo's use of Hadoop in this clip:How is Lenovo Using New Technologies Like Hadoop?
Learn more about big data – and how it's being used in the enterprise – by downloading this Big Data in Big Companies research report.