Analytics in education is everywhere


Did you ever experience a time where you hear or see the same thing over and over again? Whether you chalk it up to coincidence, immersion or saturation, you clearly start seeing the same ideas or topics discussed in multiple places. Lately, I have been hearing about the topic of analytics in education quite often. At the same time, I have been working on several interesting projects on the topic as well. This is an exciting time to be thinking and working toward using analytics in education and I am eager to share what I have been seeing, hearing and working on.

For starters, it is no longer enough for education leaders to collect data just to deliver mandated reports. Dr. Susan Grajek from the non-profit organization EDUCAUSE and Dr. Sean Mulvenon of the University of Arkansas discussed this bold theory at the AT&T Pebble Beach National Pro-Am in California recently. According to Grajek and Mulvenon, it is time to use diverse data sources to make better, fact-based decisions that improve research, enrollment and administration, yet the field of education has only scratched the surface of what can be done with analytics and business intelligence. We were able to record their talk, The Transformative role of analytics in education, and turn it into a paper that you can download.

In addition, EDCUAUSE is working on a 2012 ECAR Study of Analytics in Higher Education. This site has a wealth of information - papers, presentations, videos, etc. In fact, one of the videos features Dr. Paige Borden of University of Central Florida(UCF) who is a SAS customer. She has worked with me on several whitepapers and webcasts, including:

Now, outside of my projects for SAS, where else do I find interesting articles and ideas? From Twitter, of course! These resources were all tweeted around the same time and again the same topic, Analytics in education.

Lastly, I recently helped interview Des Moines Area Community College (DMACC) to update their success story on how they are now using advanced analytics to proactively help students succeed. DMACC started using SAS a decade ago, well before they started using SAS predictive analytics. It was exciting to learn firsthand how their SAS usage has evolved over time.

So, like I said - wow – lots of exciting topics pertaining to analytics in education hitting all around the same time.


About Author

Georgia Mariani

Principal Product Marketing Manager

Georgia Mariani has spent nearly a quarter-century exploring and sharing how analytics can improve outcomes. As a Principal Industry Marketing Manager at analytics leader SAS, supporting the education industry, she passionately showcases customers using analytics to tackle important education issues and help students succeed. Georgia received her M.S. in Mathematics with a concentration in Statistics from the University of New Orleans.

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