Human ingenuity is still the magic

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The tools for analytics are getting more sophisticated as data becomes more voluminous, says Jim Sterne, President of Target Marketing, in the video below.

The real magic still comes from human ingenuity, explains Sterne, but it helps to give analysts the tools they need to make that magic happen. Hear more below, or visit the Business Analytics Knowledge Exchange to view six perspectives on big data.

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Alison Bolen

Editor of Blogs and Social Content

+Alison Bolen is an editor at SAS, where she writes and edits content about analytics and emerging topics. Since starting at SAS in 1999, Alison has edited print publications, Web sites, e-newsletters, customer success stories and blogs. She has a bachelor’s degree in magazine journalism from Ohio University and a master’s degree in technical writing from North Carolina State University.

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