Hear directly from an organization that is firing on all cylinders with analytics and achieving true data-driven insight in all its business areas. On Dec. 14, SAS customer Kelley Blue Book (KBB) and SAS Alliance partner Modern Analytics will share firsthand learnings during a live webinar, "Analytics – An Inside Perspective,” the final installment of the 2011 Applying Business Analytics Webinar Series.
Webinar participants will hear from Shawn Hushman, vice president of analytics for KBB, as he describes how his company embedded SAS into all facets of its business: Web design, product testing, demand planning, financial forecasting, market
research and vehicle valuations. With SAS, Hushman has been able to provide unbiased insights for decision makers.
Attendees will also hear from Matthias Kehder, co-founder of Modern Analytics, on the ins and outs of putting analytics to work at KBB, as well as the specific SAS solutions that enabled KBB to grow its business.