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Kelley Blue Book firing on all cylinders with analytics

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By Topics | Analytics

Hear directly from an organization that is firing on all cylinders with analytics and achieving true data-driven insight in all its business areas. On Dec. 14, SAS customer Kelley Blue Book (KBB) and SAS Alliance partner Modern Analytics will share firsthand learnings during a live webinar, "Analytics – An Inside Perspective,” the final installment of the 2011 Applying Business Analytics Webinar Series.

Webinar participants will hear from Shawn Hushman, vice president of analytics for KBB, as he describes how his company embedded SAS into all facets of its business: Web design, product testing, demand planning, financial forecasting, market
research and vehicle valuations. With SAS, Hushman has been able to provide unbiased insights for decision makers.

Attendees will also hear from Matthias Kehder, co-founder of Modern Analytics, on the ins and outs of putting analytics to work at KBB, as well as the specific SAS solutions that enabled KBB to grow its business.

  • Mark your calendar to hear how Shawn and Matthias have worked together to create a culture of analytics.  Register here.
    • Tags data driven decision making data mining forecasting text mining
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    About Author

    Kristine Vick

    Principal Marketing Specialist

    Kristine is an energetic, innovative, results focused marketing practitioner. She strives to share great analytical stories and successes. Kristine helps others see the big picture while taking care of details and thinking of creative ways to get more done!

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