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New emphasis for good old Balanced Scorecard?

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Performance Management expert (and SAS product marketing manager) Gary Cokins blogs regularly here at SAS on the latest developments in enterprise performance management. We always look forward to his insights and interesting take.

Just back from the Palladium (formerly Balanced Scorecard Initiative) 2009 Americas Summit, Gary noticed three major shifts in balanced scorecard messaging - particularly as articulated by balanced scorecard co-creators Dr. Robert S. Kaplan and Dr. David P. Norton and analyst/advisor Howard Dresner. Gary summarizes them as:

  • Institutionalize BSC with software automation
  • Create a culture for alignment of strategy to operations with metrics
  • Apply business analytics to optimize

Click over to Gary's blog for details, and stay tuned to find out how he feels about the shifting sands.

Tags balanced scorecard gary cokins
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About Author

Diane Lennox

PR Services Manager

Diane Lennox is PR Services Manager for SAS, the leader in business analytics software and services. A 30-year veteran in marketing communications and writing for all media, she has spent the past six years supporting SAS' internal PR agency by managing the Global PR Resource Center (internal), acting as international liaison with dozens of country PR managers, guiding PR measurement and monitoring, overseeing communications and media training, supporting the blogging and social media program and providing SEO guidance. She does not do windows.

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