What I learned at Podcamp Ohio

2

It's been almost two weeks since I attended Podcamp Ohio, and I'm determined to publish a post today summarizing the event. I've started with my notes from Twitter as a base, and added in lots of links plus a few edits. I hope you'll find them useful.

Creative Commons and your blog: legally using other people's stuff by Michelle Lentz. This was a usseful talk about where to find images, sound and other files that you can legally use on your site.

  • search.creativecommons.org is an easy way to search all creative commons content on web.
  • ccmixter.org has lots of free use creative commons sound files for use in podcasts.
  • Creative commons rule of thumb: do onto others' stuff as you'd like them to do onto yours.
  • This creative commons video from creativecommons.org is good.
  • Creative Commons licenses are non-revokable. anyone using your stuff b4 you pull it is grandfathered to use.
  • Wow. Lots of different types of creative commons licenses are available.
  • Rules for the non-commercial creative commons license have a lots of gray area.
  • Commercial fair use test: does the use impinge on original artists' right to make a profit?

The corporate blogging conundrum by me. This was my presentation, where I talked about creating a blogging program that embraces both thought leaders and natural bloggers. Here's what some attendees had to say:

  • thenextwave: Listening to @sascomeditor about corporate blogging- and how to manage it properly She works for SAS- yes, that SAS
  • ChangeEvnglst: Corporate-sanctioned thought leader vs. company blogger-studio photo avatar vs. iphone snapshot - which r u?Listening 2 @sascomeditor
  • ChangeEvnglst:Talking about corporate blogging with @sascomeditor good exchange.
  • researchgoddess: A tip shared by @sascomeditor on training thought leaders for blogging: Explain to them the importance of brevity (amen)
  • researchgoddess: The session @sascomeditor is doing right now is small, but she's sharing some great info 4 anyone who thought abt corp. blogging!

You can view the slides from my talk here: The Corporate Blogging Conundrum

Why your marketing campaign sucks by Michael McDermott, lead community manager for Bash Foo Social Media.

  • Michael has helped clients click pay-per-click budgets in half or more by driving organic traffic.
  • Facebook users spend an average of 20 minutes a day on the site. you will never get that level engagement.
  • Michael is comparing Tupperware parties and gas station attendants to social media done right.
  • Good tip from attendee: if you blog everyday, 200 words a day is a good average of what people can consume daily.
  • Another good tip: content pitched to bloggers needs to be something that can be digested and re-posted in 5 min.

Usability & Utility: Improve the user experience by Carol and Josh Smith of Midwest Research.

  • Functional, sensorial, emotional and social qualities all affect usability.
  • Usability and utility work together. Users define utility: how a site is used.
  • There's a good side conversation about the utility vs usability of a shovel
  • Users who leave and complain are better than users who leave quietly because you have an opportunity to fix the problem.
  • When doing usability testing, ask 1st what do you see here and who is it for? Have user talk out loud when testing.
  • Card sorting: put your navigation words on cards and ask user to sort and stack them into groups that make sense to them.

What everybody missed during the digital revolution by Dave Esrati.

  • Dave says Microsoft and Google are to blame for everything being free.
  • Tivo failed by not selling targeted ads direct to your saved programs says Dave.
  • Making friends and then monetizing those friendships doesn't work.
  • In the future, we'll buy content by answering questions, and by accepting targeted ads. The more ads you accept, the more you get to watch.
  • Advertisers will get more data and know more about results. You will get to thumb up or thumb down the ads.
  • Advertisers will not be forcing ads on people anymore. you will opt in to ads from brands you want to know more about.

Blogging your narrative by Dawn Friedman.

  • If businesses could get "blog the process" right, they could really draw interest.
  • If it's a story you'd tell at a dinner party, it's probably good to blog about.
  • Blogging with the thought of an ending can change your life. It can help you make meaning or commit to something or look for happy endings during hard times.
  • Biz blog idea: refute common sense advice. (Mike Gilliland's new business forecasting blog is kind of doing this.)
  • This session is making me want to revive my personal blog.

Bonus: extra resources and bits of info

  • Assist Social aggregates new media conference information. Check it out.
  • Check out this Ohio State podcast series, Writers Talk, featuring quick interviews with writers.
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About Author

Alison Bolen

Editor of Blogs and Social Content

+Alison Bolen is an editor at SAS, where she writes and edits content about analytics and emerging topics. Since starting at SAS in 1999, Alison has edited print publications, Web sites, e-newsletters, customer success stories and blogs. She has a bachelor’s degree in magazine journalism from Ohio University and a master’s degree in technical writing from North Carolina State University.

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