Whose rules? The business rules.

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In this recent DM Review article, Robert Blasum does a good job of defining and describing "business rules" and explaining why they matter in business intelligence. I'm linking to it because I remember this being a term that confused me for a long time when I first started working at SAS.

Loosely, Blausum says business rules "define how to interpret data." Here's why they matter:

Business rules form such a crucial part of performance management and BI because they give meaning to the numbers. Business rules allow one to interpret raw data, to come up with insightful reports and to use the information to propose actions. They are an absolute must for root-cause analysis and operational BI.

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Alison Bolen

Editor of Blogs and Social Content

+Alison Bolen is an editor at SAS, where she writes and edits content about analytics and emerging topics. Since starting at SAS in 1999, Alison has edited print publications, Web sites, e-newsletters, customer success stories and blogs. She has a bachelor’s degree in magazine journalism from Ohio University and a master’s degree in technical writing from North Carolina State University.

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