Why I'm not in marketing



I was searching for a metaphor to introduce SAS user conference attendees to SAS Add-In for Microsoft Office. Press PLAY on the video to see what I came up with.

I premiered this movie at a recent SAS conference in Atlanta (hey, there was even a tie-in with the World of Coke). My audience enjoyed it, but they were a little disappointed that I didn't perform the "experiment" live. I thought about it, but I didn't think that SAS would appreciate the housekeeping bill.

(And yes, that is me in the video, in my backyard.)


About Author

Chris Hemedinger

Senior Manager, SAS Online Communities

+Chris Hemedinger is the manager of SAS Online Communities. Since 1993, Chris has worked for SAS as an author, a software developer, an R&D manager and a consultant. Inexplicably, Chris is still coasting on the limited fame he earned as an author of SAS For Dummies.  He also hosts the SAS Tech Talk webcasts each year from SAS Global Forum, connecting viewers with smart people from SAS R&D and the impressive work that they do.


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