Why I'm not in marketing



I was searching for a metaphor to introduce SAS user conference attendees to SAS Add-In for Microsoft Office. Press PLAY on the video to see what I came up with.

I premiered this movie at a recent SAS conference in Atlanta (hey, there was even a tie-in with the World of Coke). My audience enjoyed it, but they were a little disappointed that I didn't perform the "experiment" live. I thought about it, but I didn't think that SAS would appreciate the housekeeping bill.

(And yes, that is me in the video, in my backyard.)


About Author

Chris Hemedinger

Director, SAS User Engagement

+Chris Hemedinger is the Director of SAS User Engagement, which includes our SAS Communities and SAS User Groups. Since 1993, Chris has worked for SAS as an author, a software developer, an R&D manager and a consultant. Inexplicably, Chris is still coasting on the limited fame he earned as an author of SAS For Dummies


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