Printed matter


Come Friday afternoon (if all goes as planned), we will have sent three separate magazines to print in less than 10 days. Kelly, our editorial director, keeps calling it the perfect storm of magazine production. So far, the waves haven't thrown anyone into the sea - but it's a lot of work for a small staff, so things on deck have been somewhat hairy.

It's weeks like this when we start to wonder about the actual need for printed magazines. We grind our teeth, dream about shredding galleys and talk to ourselves about why we haven't moved everything online like InfoWorld.

But then we remember that InfoWorld's business model is completely different than ours. They are in the publishing business. We are in the software business. Their revenues are ad-driven. Ours are not. And our audiences and delivery paths differ as well.

As more and more readers move online, however, it's a legitimate change that all print magazine staffs need to consider. And they are. I can't remember the last time I've seen an issue of FOLIO: The Magazine for Magazine Management that doesn't address the topic in one way or another.

As far as sascom is concerned, we still have a strong subscriber base for the print version and strong feedback from readers who say they enjoy reading and sharing the magazine with colleagues.

So our immediate plans are to keep doing what we're doing - but we're curious. What are your preferences regarding print vs. online content? What is it about a print magazine that still makes it worth your time? What type of content are you more likely to read in print? And what type of content do you prefer to read online?


About Author

Alison Bolen

Editor of Blogs and Social Content

Alison Bolen is an editor at SAS, where she writes and edits content about analytics and emerging topics. Since starting at SAS in 1999, Alison has edited print publications, Web sites, e-newsletters, customer success stories and blogs. She has a bachelor’s degree in magazine journalism from Ohio University and a master’s degree in technical writing from North Carolina State University.

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