"For an Elite few"? Are you serious? You guys get me worried about the future of SAS. "Dummies" was an extreme, but at least it was cute in a self-deprecating way and the term "Dummies" has already been established in the book publishing world.

If your so-called analysis is correct, then the book "Wine for Dummies" would make wines dumb and "Car Repairs for Dummies" do car repairing stupid...

By the way, "for an Elite few" sounds arrogant and patronizing, at least to my ears. I hope this isn't the marketing strategy for SAS as well.